Sereno Group is a bay area and coastal real estate brokerage born from the desire to break away from traditional mega real estate agencies. Sereno Group has an independant culture with a focus on supporting local communities and the environment.
As the in-house creative director, I rebranded and re-strategized the company’s CMA package. The CMA is often the first line of contact and the client's first impression of Sereno Group. It is highly utilized by real estate agents to win sale contracts.
My vision was to create a fresh look and emotional connection that represented the unique, adventurous personality, local and independent culture of Sereno Group and it’s founders who grew up surfing in Santa Cruz.
Role
Creative Director
- Branding
- Content Strategy
- Concepting
- Design
- Project Management
- Copywriting
- Packaging
- Press Checks
- Print Production
